The Guinness Storehouse, sited in the centre of Dublin’s famous St. James’s Gate Brewery and the best tourist attraction in Ireland. Since its establishment in 2000 November, Guinness Storehouse has drawn over 4 million tourists coming to the storehouse from different parts of the world. This popular storehouse is distributed on the seven floors of a building encircling a glass foyer in the form of a Guinness pint.
On the ground level of the Guinness Storehouse, the wide range of displays are meant for introducing you to the ingredients of water, yeast, barley and hops, all of these ingredients being blended together for making a Guinness pint. Arthur Guinness, the fifth and the most important ingredient, is also introduced to the visitors.
While moving up the Guinness Storehouse, the guests are able to explore the history of the popularity of Guinness advertisements along with the collection of the most popular television advertisements over the past years. The Guinness Storehouse also looks after the promotion of “responsible drinking” at the “Choice Zone”, an interactional display that inspires the guests to analyze their own habits of drinking and also makes the visitors acquainted with the dangers of excessive drinking. An investment of 2.5 million British pounds was made in 2006 for opening a new wing for the public to make them aware of the current process of brewing.
The employees let only few guests to begin the process of brewing on their own every year. The tasting laboratory is another recent attraction which makes the visitors familiar with the secret of not only tasting it, but also savoring it.
The Gravity Bar, situated on the seventh level of the Guinness Storehouse, features a panoramic view of the Dublin city. A complimentary pint is presented to those guests who have reached or crossed their legal age after the self-guided tour of the building is finished.
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Arthur Guinness, born in the town of Celbridge at Kildare nearby the city Dublin in 1725, was the son of a Land Steward, Richard Guinness. Arthur thought of acquiring a small, abandoned and insufficiently appointed brewery in St. James Gate and on the 31st of December in 1759, a lease for 9,000 year was signed for starting ale brewing. Arthur made up his mind for brewing Porter, which was a well-liked export into Dublin from London. Arthur Guinness left a property of 23,000 British pounds when he died.
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